Premium local SEO provider in Durham? Optimizing your Google listing (aka your Business Profile) is perhaps the most effective way to rank higher on Google Maps as well as gain visibility in Google Search local results. In order to get access to your Business Profile to make these optimizations, however, you need a Google My Business account associated with that profile. Once you provide all of the requested information in your Google My Business account dashboard, all of that information will be added to your Business Profile, which appears in Google Search local results, the Google Search Knowledge Panel, and Google Maps. To optimize your Business Profile on Google, ensure that you: Create a Google My Business account and verify ownership of the business, Provide accurate and up-to-date information; Include your logo, hours of operation, acceptable payment methods, the product or service you sell, and plenty of images; Encourage your customers to review your business online; Respond sincerely to customer reviews; Publish posts (announcing products, events, and special offers) to your Business Profile using the Google My Business dashboard.
Create an online competition to grab people’s attention. Moreover, add exciting prizes for the winners. The online condition to participate is by logging-in through email addresses. This will definitely lead people to sign-up and will grow your email list. We have already mentioned creating a blog post. However, to further increase its impact, you can maximize the byline and other sections of the blog by adding opt-in graphics and links. Or you can also create a graphic or image header and add an arrow by pointing to the link. This can help you grow your email list visually. Sometimes you are doing everything right to generate leads. But nothing works because there might be a problem in design or copy itself isn’t driving the engagement you need. In this situation, run the A/B test to find every aspect of your campaign and see where the problem lies.
Your company growth is our business, and we can help you via a long-term Search Engine Optimisation strategy that works, whether you’re a start-up or an established company. We say ‘long-term’ because SEO is never about quick wins; with the right amount of effort, though, you can rank higher than your competition and reap the rewards. We help brands increase targeted search engine traffic from the likes of Google, Bing & Yahoo. Our focus is on growing traffic from conversion orientated keywords. Fully transparent and plain English approach. We provide brands with full visibility of their rankings, links and organic traffic with full reporting as standard. Without effective promotion your site won’t reach its full potential. An effective SEO project will increase brand awareness, potential sales, direct and organic traffic. Read even more details on SEO company Durham, UK.
SEO, or Search Engine Optimization, is the process of getting quality traffic from free, or organic, search results on the search engines (like Google and Bing). It’s important that the traffic you drive to your website is relevant to your industry. If you manage to attract a high volume of visitors searching for Macintosh computers while what you actually do is selling raincoats, the traffic will do you no good. SEO is one of the most important types of digital marketing. By optimizing your content for search engines, you can increase a steady stream of relevant traffic that will only grow over time. Without search engine optimization, people simply won’t be able to find you on the Internet. Some optimization techniques include: researching relevant keywords and including them into your website copy, optimizing your website titles, description and loading speed, building relevant backlinks.
Onpage Optimization: From website structure, optimized meta tags to mobile responsiveness, there are a few local SEO onpage aspects that you need to concentrate more when it comes to ranking your website locally. Ensuring these important onpage factors are in order will definitely improve your local SEO. Local Link Building: If you wonder, how local link building differs from general link building, here it’s explained. Local link building is more about placing links in locally targeted listings, blogs and news sites, and event pages. Create an effective link building strategy and keep on building relevant and useful links to your site. Having quality backlinks not just improves your site’s visibility but also drives relevant traffic to your site.
Direct Submit is a SEO marketing and digital agency based with offices in Newcastle and Durham. We specialise in ROI-focused digital marketing, bespoke web design & development and digital design. With a focus on building long-term relationships with our clients, we deliver services including SEO, PPC, content marketing, social media marketing, web design and e-commerce websites. You’re just one phone call away from starting on the road to success. Find more details on here.