Thursday, 25 April, 2024

Digital disruption continues


Digital transformation? Culture flag-bearers, does your sales team suffer from internal poaching? It is possible that your salespeople’s reluctance to enter all their customer insights, predictions, and followup ideas has nothing to do with how (in)efficient those features have been designed, or whether they’re available on a mobile device, etc. and everything to do with their fear that their colleagues will POACH those insights and steal sales from them in the future.

A key part successful digital transformation is assessing the needs and opportunities of organizations to ensure that the chosen strategy is the optimal path. Executives are justified in concerns about change, but with the pace of innovation being what it is in today’s economy, doing nothing is often actually more risky in many industries. Concerns about information security are legitimate, of course, but those countermeasures are table stakes in their own right, and many approaches to Digitalization do not raise security risks. Read more info at negotiate with outsourcers for you.

An advice any CEO should know about cybersecurity: According to most cybersecurity surveys, over 60% of all data breaches originate from unauthorized access from one of your current or former employees, or third-party suppliers. Historically, cybersecurity has been an area that is housed solely in the technology department of a company, whether that consists of one or twenty employees. But more and more executives are understanding the importance of being not only knowledgeable but also involved in the conversations and decision-making process when it comes to protecting their data.

Any business should aim to have an IT consultant! One of the greatest concerns when adopting new business technology is data security. IT experts can advise a business on the safest technologies to use. The experts can also help businesses identify loopholes in their current systems that may lead to a security breach. Hiring an IT consultant is the right move whenever a business experiences or suspects a data security breach. Internal IT professionals may be too busy managing daily operations to monitor data operations keenly. Find more details at digital transformation.

We keep this level of engagement throughout project teams. We utilize only skilled staff with actual real-world experience to execute projects. Our larger competitors recruit heavily from universities and have first year associates out billing clients within a month. Our bill-rates are significantly lower across the board for all seniority levels and skill-sets, as we don’t have to carry the overhead of those larger firms. (We don’t sponsor pro golfers or tennis championships, etc…)

The world is becoming increasingly personalized. Frequent flier numbers and customer membership programs enable companies to track consumers’ buying patterns; social media platforms and digital marketing channels enable them to know even more about our preferences and lives. The door has been opened to inappropriate uses of this information, as evidenced by the “fake news” and Facebook/Cambridge Analytica scandals from the 2016 election. But far more commonly, companies are using customer data in legitimate to personalize their communications with customers, with significant results. Customers are happy for you to know about them. According to Accenture, 83% of consumers are willing to share their data in order to enable a personalized B2C experience, and 91% say it actually impacts their buying habits. For B2B purposes, companies have long known there is easy access to public data about them, so any gain in efficiency is welcomed from suppliers who make use of that information (ideally with internal data as well – see below) to streamline the experience for their clients. Discover a few extra details at Innovation Vista.

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