Excellent swimsuit trends today? Swimwear season is upon us. The suits du jour? Glamorous one-pieces and modest bikinis, both cut to cover up and enhance curves. In the mix are island-inspired options — an asymmetrical two-piece from the New York label Giejo (top, $98; bottom, $88) and a cheap and cheerful Indochine-esque palm print by Joe Fresh ($29), for example — that hit the high and low sides of swim’s price spectrum. Other standout summertime swim trends include plaids (gingham from the Australian swim house Seafolly and madras from Thom Dolan); black-and-whites (stripes from Norma Kamali and botanicals from Tommy Bahama); and florals (primaries from Rebecca Taylor and pastels from American Eagle). T even found the sunglasses that go best with each look. Here comes the sun!
Bright, casual and sexy, Free People is clothing’s answer to Anthropologie (its sister company). Surfer girls and sun worshippers alike will find their home here, where each piece displays a unique concept and colour palette. Although born out of West Philadelphia, the relaxed Cali vibe of this brand is undeniable. For the ultimate bombshell look, there’s nowhere better than Monday Swimwear. Conceptualised around the notion that if you’re in a bikini on a Monday, life must be good, it’s a brand that’s focused on making the wearer feel sexy and feminine. See more information on swimsuit.
Prepare to fork over the cash for two-day delivery, as Memorial Day Weekend is just a few days away and a new swimsuit is an absolute necessity. Whether your plans having you heading out the Hamptons or jetting off to Nicaragua, catching some rays and hitting the waves will be a high priority for the long weekend. Here are the Observer’s picks for printed swimwear that is equally tasteful, colorful and fun. But don’t despair, there’s something here for every aesthetic and every body type, from Proenza Schouler‘s runway friendly one-piece to Zimmermann‘s adorably feminine ruffled bikini.
Your line is called giejo – where did this name come from? When I was younger, my mom called me giejo. It all started because my brother had a hard time pronouncing my name and called me something to this effect. It just kind of stuck. I attribute my sense of style to my mom and in a way named the collection in honor of her. What is the price range? Where will it be sold? The collection ranges from $76-$88 for bottoms and $96-$108 for tops and will be available at Dagny & Barstow as well as Creatures of Comfort in the city, Dear Fieldbinder in Brooklyn, Madison in California at their LA, Malibu and Beverly Hills locations, and Tenet in South Hampton, as well as my e-commerce site shopgiejo.com.