Meet Leonard Ross and some of his real estate development opinions? Leonard Ross is your chance to profit from his knowledge. Here you’ll get Leonard’s unique point of view of industry. What’s a trend versus what’s an enduring trait. What to look for in a property, and what to avoid at all costs. Leonard will be constantly updating this blog to keep pace with a runaway market. So, keep coming back for regular updates. But for now, sit back, strap yourself in, and enjoy the ride.
The main reason why many developers opt for traditional loans from banks is the low interest rates. In the current economic scenario, all the major banks are more than willing to back property developers. The area where your business operates also has a part to play in how easily you can get a bank loan. Lenders are more favourable to developers in regions where there is short supply and more demand for property. If the developer has a good amount of presales secured and all the paperwork is in place, banks will offer the capital required. Banks are sometimes reluctant to give out large loans when the country’s economy has taken a hit. This is mainly because developers require large deposits. There are also likely to be fewer buyers in the market when the country is going through a recession. Also, developers find it increasingly difficult to sell projects based on plans, as buyers want to see the finished product before taking the plunge.
Leonard Ross financial and real estate operations advices: Use CGI To Promote Off-plan Sales! In the current scenario, it is becoming increasingly difficult to sell developments off-plan. Buyers are particular about what they want and have many options to choose from. They would rather see the finished product than make their decision based on a plan. High-quality Computer Generated Images (CGI) can bring your plans to life. They help investors and potential buyers visualize the space better, even if it is still in the stages of initial development. Professional CGI artists work on architectural drawings to make them look lifelike. The process can be expensive, which is why some developers hesitate to use this tool. But top quality CGI can convince even the most skeptical buyers to find out more about your project. Besides, you will be able to showcase these images in many of your marketing collaterals like brochures, magazine articles and your website. Along with using CGI to show potential buyers how the building will look, offer added incentives for investing early. This way interested parties will be motivated to make a decision quickly to get the best price and avoid missing out. Leonard Ross is an established property developer in Auckland, New Zealand.
While using videos to showcase a property is not a new strategy, many marketers underutilize this marketing avenue. Online video tours are a great way to show potential buyers the development and will help them get a feel of the space. Photos cannot do the same justice to the interiors of a home that high-definition videography can. Videos are also retained longer in people’s minds since they are more likely to consume this type of content thoroughly, as opposed to just skimming through it. Making your website more video centric could be the key to creating better engagement with your audience. Consumer tastes are changing, and purchasing a property is no longer about opting for the most practical choice. Buyers, particularly first time homeowners, often have their dreams tied to the property they are looking to purchase. It is a gateway to a better life and the fulfillment of a lifelong ambition. So it’s important to consider this when thinking about the branding of your development.