Additional marketing power with animation videos? Marketing cartoon videos let you get creative, and then some! With live-action, you are not only restricted by budget but also by what can be feasibly accomplished by actors and producers. Cartoons share none of those challenges. Are you trying to illustrate the inner workings of your product? Put a show on the screen of it disassembling, becoming partially translucent, or growing to building-size so that the viewer can walk in and see it for themselves! Appealing to an audience with a fondness for fantasy? Why don’t you make your marketing cartoon’s protagonist a charming, talkative dragon? When you are talking animation, your imagination – not the sky – is the only limiting factor. And such versatility is a powerful tool you can use to engage your audience and appeal to their preferences in ways that other video formats simply can’t match.
A vital step is to add suitable sound or music effects to the animated explainer video. Sound effects give life to the video and allow the imagination of audiences to interact with it. Create the animations or find a professional. Make it short in length? There’s no good in making a lengthy and extensive animated explainer video. Best results come from short and comprehensive animated videos. Use 30, 60 or 90 second videos for maximum impact.
As a business operating in the digital world, from a standalone business point of view, this can help you increase your social media penetration, engagement, and conversions. The game on social media is all about how much noise your content makes, and video content is much more shareable and is much more optimized to make the buzz that takes your business towards growth. Well, video content is much more human-centric than text-based content. This is because of its various qualities of being easier to understand and more engaging. According to a report, websites with video content generates 41% more web traffic from searches on Google, when compared to sites that don’t have Video content on them. Discover even more details on explainer video.
Brand videos serve to introduce your brand to consumers who may not be familiar with your company. Product videos fulfill a similar purpose but go deeper into explaining a certain product or product feature. As such, this format is more top-of-funnel and serves to create greater interest in your brand. Animated videos can be used to put a creative spin on your brand or concept. In the climate of COVID-19, this can also be a practical consideration to replace physical actors. Who this video is for: Potential clients looking to discover new brands or existing clients looking to learn about new features.
Hand-drawn style: This style relies on using a hand to draw information while a narrator’s voiceover echoes the on-screen action. Whiteboard animation: This style offers a clean, uncluttered approach. Characters and graphic elements appear on-screen to illustrate the product being sold. In this winning example, the story is told by moving graphic elements while a crisp audio voiceover echoes the on-screen action. If you watch the entire video, you’ll notice that one scene also uses hand-drawn elements. The hand is also used in a different way – It’s used as a vignette within the storyline, instead of actually sketching out the entire story. Discover extra details on 2d animation.