High quality marketing software reviews? I’ve been using Ontraport for my business and my client’s businesses for the past 2 years. I love that it’s so customizable. With a little creativity, you can manage nearly 100% of your business. I use it for my website, membership site, automations, new client onboarding, invoicing, payment processing, email marketing, lead management, customer management, order management, and reporting. There’s a bit of a learning curve—it took me about 6 months to learn enough to feel comfortable and confident. I don’t see this as a downside, though. I prefer to be able to customize everything exactly the way I want it, so a learning curve is a small price to pay! Find more info on ontraport vs activecampaign.
As a matter of fact, even experienced marketers might need some time to learn the ropes here. The only group that might have it easy are salespeople who’ve used advanced CRM tools before, while beginners are bound to face a steep learning curve. All in all, give yourself about a week to a month to grasp how every single tool works. The best thing about comprehensively-provisioned CRM systems is, they always come with powerful contact management features. And Ontraport is no different. Since all its CRM operations are directly linked with the corresponding contact database, you can bet you’ll get all the critical management privileges. The process of adding contacts, for instance, is incredibly flexible. If you’re trying to create a contact base from scratch, you could leverage Ontraport’s landing pages, SMS, and forms. Otherwise, users with pre-existing lists can proceed to import their contacts manually or through direct import.
Ontraport demonstrates its expertise when it comes to focusing on the needs of the users, it allows you to create focused campaigns in order to gain potential leads. The software helps you narrow down your leads by maintaining their data and letting you analyze and decide the kind of leads that will suit your business the most. The main focus of Ontraport is to deliver quality instead of quantity. Users can even make campaigns for regulating their messages and monitoring sales performances.
Business Automation: The platform helps you deal with any repetitive business process you believe is interrupting your workflow. Being an all-in-one solution, Ontraport absolutely excels at this. It can automate time-consuming actions like assigning work, fulfilling orders, and replying to inquiries. The way it works is that the platform collects all relevant information to help you create recurring processes. Ontraport automation functions like this are designed to ensure you can focus on your core business operations. If you want, you can even leave customer service to the platform. Ontraport can even onboard new clients. It’ll send them everything from forms to follow-up emails.
Today we are taking a different route with our Ontraport review since the service is seemingly like no other marketing software we’ve reviewed so far. What do I mean? Well, here’s the interesting thing about Ontraport. While it understandably touts itself as an email marketing service, Ontraport doesn’t operate like a typical email marketing solution. It, instead, feels like a CRM software that happens to offer email marketing tool capabilities. Hence, I like to think of it as a CRM platform first, and then marketing automation comes second. Ok, I know what you might be wondering at this point. Haven’t we already reviewed an array of other automation software solutions that combine email marketing with CRM?