Saturday, 02 March, 2024

Vegan leather innovation Pakistan industry news byfrom Asif Ali Gohar


Professional vegan leather innovation investments 2022? All of us are doing one thing or the other to try to change our world and make it better. However, the biggest issue of the 21st century is our consumption habits. Too much production is taking place that is costing us our environment and many other things. During this time, Asif Ali Gohar is a ray of hope as he is a pioneer of vegan leather. His idea can change the fashion industry for the better. We conducted a detailed interview with him so you can also learn about him and join him in this change. Find additional information on Mr asif ali gohar.

When Did You Begin Your Research Of Vegan Leather? I have been interested in vegan alternatives to leather for a long time. However, I began formally researching this when I was studying at the University of Hamburg. It gave me the freedom and resources to research substitutes for vegan leather. Why Did You Choose Rice As A Vegan Leather Substitute? I chose rice as the main agent of vegan leather to honor my Pakistani roots. Pakistan is the tenth biggest rice exporter in the world. It contributes to 8% of the total global rice trade. So, there is a lot of information and resources in Pakistan regarding leather and rice. I am hoping to use that information and resources to transform the vegan leather industry.

Using An Affordable Material: Vegan leather is expensive because other companies are using costly materials to make vegan leather items. On the other hand, rice is a staple item, and it is readily available everywhere, which means it is much cheaper. Using rice as a vegan alternative will allow Asif to offer affordable prices to his customers, which will mean more people will shift to this substitute. Staying True To His Roots: Since he was twelve, Asif has been in Germany, but he is using rice to stay true to his Pakistani roots. That is because Pakistan is the tenth biggest rice exporter worldwide, and it produces 8% of the world’s total rice trade. So, Asif wants to use the knowledge of the best rice producers and ensure quality vegan leather.

Asif spends most of his time running his family flower shop which he has been in charge of for over ten years. As well as selling plants to the citizens of Lahore, his home city, he also experiments with the growing process and crossbreeding of roses. It was during one of these experiments that the Gohar rose was created.

While the Gohar rose can mainly be found in Lahore, Pakistan – Asif Ali Gohar has been in talks with multiple gardening and botany organizations to have the roses widespread across the country, and eventually across the world. There have already been inquiries from several neighboring countries to have the Gohar rose grown there, but Pakistan is the first priority for Asif. He has also attempted to conduct workshops to guide gardeners of the best practices in rose growing that he has learned over the years in his career.

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